what is digital marketing?

Digital marketing is a form of marketing that uses digital channels and technologies to promote products, services, or brands. It involves reaching and engaging with a target audience through various online platforms and methods.

Here are some examples of digital marketing:

  • Social Media Marketing

  • Search Engine Optimization (SEO)

  • Pay-Per-Click (PPC) Advertising- Examples include Google Ads and Microsoft Advertising.

  • Content Marketing

  • Email Marketing

  • Influencer Marketing

  • Affiliate Marketing

  • Mobile Marketing

These examples represent just a few aspects of digital marketing. The field is constantly evolving, and new channels and strategies emerge as technology advances.

The goal of digital marketing is to connect businesses with their target audience, drive traffic, generate leads, increase conversions, and build brand awareness in the online space.

what is affiliate marketing?

I am so excited to help you on this journey!

I have experienced firsthand the incredible potential this industry holds for beginners like you.

I want to share my knowledge, tips and strategies to help you from the ground up.

Whether you are looking to earn passive income, escape the 9-to-5 grind, or explore a new entrepreneurial venture, this e-book is your complete beginner's guide to getting started in affiliate marketing.

I will just give you a heads up though... this is NOT a "Get Rich Quick Scheme " it requires consistent effort, showing up everyday and the belief & desire to succeed. So, if you ' re not willing to do all of that then this is NOT for you. But if you ' re ready to stop living paycheck to paycheck and you ' re ready to put in the work upfront then keep reading.

So What is Affiliate Marketing?

Put simply it is an arrangement between YOU (the affiliate) and the company in which you will promote their product and gain a commission at no extra cost to the consumer.

This is done by the company providing you with a personalized unique link that you will use to sell their product.

Once a customer clicks on your link or buys their product through your link you will receive a percentage of the sale. This is called a commission.

With 90% of the world, companies use affiliate marketers to promote their brands and they pay you generously to do so. IT'S A WIN-WIN situation!

The best part is you're not responsible for the product, inventory or customer service!

Your only job is to simply drive "traffic" to your link via email marketing, by talking about it on TikTok, Instagram, Pinterest - the list is endless etc. and BOOM you get PAID!

How Does It Work?

Affiliate marketing is a performance-based advertising method that enables third parties (like yourself) to earn commission on sales that people (on your media platforms) initiate. Affiliate marketing is when a third party (known as an affiliate, ie you) promotes an advertiser’s product or service and earns a commission for any sales they generate.

An affiliate (you) sends visitors (your followers) to an advertiser’s website, and if any of these visitors (followers, friends, family - anyone really that clicks on the link) then goes on to make a purchase this transaction is then recorded by the network and the network assigns a commission to the affiliate for initiating the sale.

A key advantage of this over more traditional promotional channels is that customer clicks and conversions are tracked, so advertisers only pay for actual clicks or sales generated by the affiliate.

It is free to become an affiliate and is a great way to monetize an online audience. One of the biggest advantages of becoming an affiliate is you can promote a product without having to own any stock.

Although it is very beneficial to do some research and look into a course. You can learn for free online. But I, like so many on TikTok and Instagram - recommend doing a course to save time, money and stress. As they are often full of information to get you started. You don't have to buy their affiliate partners program - but you will often get offered the choice too. (look in my Stan Store or reach out if you need help)

You can then go off and be an affiliate for so many other companies - like literally every company that you shop with and many that don't even know about - have affiliate programs - don't believe me, google your favorite's plus affiliate program - I guarantee that you will find it.

what is the catch?

The 'downside' is that it does take a moment to set it all up, learn and implement - but the rewards are potentially ENORMOUS. You DO NOT NEED A HUGE FOLLOWING because your platforms will be filled up with like-minded people interested in YOU and what you have to offer.

It also can take time - making videos, editing, posting - but there are so many places to help and make this so much more streamlined.

The third thing to remember - results are not guaranteed and it depends on your motivation and skills that will get success.

But don't give up - keep learning, keep growing. This is not going anywhere - take one small step each day - and get excited.

A digital product is a digital good that is created, sold, and purchased online with instant access to the product after purchase

what is a digital product

If you’ve ever disappeared into a rabbit hole of posts on “passive income” or “how to make money online,” you’ve probably come across the term “digital product.” And you might be confused about what a digital product is, how it’s different from a traditional product, and how one goes about making a digital product.

So what is a digital product?

A digital product is a digital good that is created, sold, and purchased online. In most cases, it is even consumed online (including printables). Unlike physical products that you buy online, which need to be stuck in a box with packing peanuts and shipped to you. Digital products are delivered via the Internet, usually instantly after your purchase, with all the links, downloads, pdf etc that you need and are mostly likely non-refundable

When you create your own digital products to sell online, it is commonly referred to as "digital product creation" or "creating digital products." This process involves developing and packaging digital content, such as e-books, online courses, software, templates, graphics, music, or videos, that can be delivered digitally over the internet.

Digital product creation allows individuals or businesses to leverage their expertise, knowledge, or creative skills to generate income by selling their products online.

The internet created a new way of doing business and made it possible for a wave of new types of products, plus the digitization of a bunch of old-world products.

You used to go to the bookstore to buy the newest Harry Potter. Now you might just get it on your e-reader or phone. This is the same with your calendars, planners & so much more.

Digital products are a fantastic monetization option for creative entrepreneurs because they are often endlessly scalable. When you sell a new digital course or e-book, you don’t need to create them again. You simply give the user access to that digital product through some sort of paywall. That’s a huge advantage for the creator.

But don’t be fooled by their simplicity. Although digital products are everywhere, it can take a lot of work to make a good one, and many don’t sell. We live in an age of digital product oversaturation, so slapping any old thing into a PDF and putting a price tag on it is unlikely to get you many customers. The best digital products are well-researched, well-executed, and constantly improved.

things to consider before making a digital product?

It often involves identifying a target market, conducting market research, planning the product's content or features, creating digital assets, and setting up a platform or marketplace to sell the products.

When creating digital products, it's essential to consider factors like market demand, competition, pricing, marketing strategies, and delivering a high-quality product that provides value to your customers.

Additionally, protecting your intellectual property rights by implementing copyright or licensing measures is crucial.

Overall, creating and selling digital products online can be a lucrative way to monetize your expertise, creativity, or unique skills while reaching a global audience through the power of the internet.

Places to sell your product(s)

Some popular platforms for selling digital products include:

  • Online Marketplaces: Websites like Amazon Kindle Direct Publishing, and Etsy, provide a platform where you can list and sell your digital products to a large customer base.

  • Membership Sites: With membership sites, you can create exclusive content and offer it to subscribers for a recurring fee. Platforms like Patreon or Teachable enable you to create and manage your own membership site.

  • E-commerce Platforms: Platforms like Shopify, allow you to set up an online store where you can sell both physical and digital products.

  • Self-Hosted Websites: You can build and manage your own website to sell digital products. This option provides more control and customization but requires technical knowledge or the assistance of web developers.

  • Through You Own Social Media Account: In your StanStore, Linktr.ee, Benable Account which is placed in your Bio on your chosen platforms

Why is creating a digital product a great income source?

The reason why it is so popular and a good way to earn an income is that you need:

  • No experience and a few basic skills are required.

  • You get 100% of the profits - It is yours!!!

  • You can share great information about a topic you love, know a lot about and is passionate about

  • You can work anytime and anywhere around your other commitments.

  • All you need is a laptop/computer, smartphone & WI-FI

  • Setup costs are low to start compared to other business modules. (Can even be free - although I recommend a course and Canva Pro ... but we will get to that soon, I have a few suggestions.

  • And the best this is it is no risk... just your time and effort one time for life.

  • You can teach a topic that someone is wanting to learn about - you can help them.

what is the catch?

The 'downside' is that it takes TIME - lots of time, effort and a logical plan of attack. But the rewards are potentially ENORMOUS.

You DO NOT NEED A HUGE FOLLOWING or a unique idea - you just have to be one step in front of your audience. Your platforms will be filled up with like-minded people interested in YOU and what you have to offer, and you can talk easily about what is included - because it is yours - you made it.

That is why I suggested Chat GPT to help initially - but rewrite it in your own words - with your own flavour.

The third thing to remember - results are not guaranteed and it depends on your motivation and skills that will get you success.

But don't give up - keep learning, keep growing. This is not going anywhere - take one small step each day - and get excited. People want to hear what you have to offer.

Are there some other options?

Why yes there is - thanks for asking!

You can buy a done-for-you product, which you can edit, repurpose and resell as your own.

Here are some types of digital products that can be bought and sold online, each with its own usage rights and terms:

  • Private Label Rights (PLR): PLR products are pre-created digital products, such as e-books, articles, or software, that are sold with the permission to modify, rebrand, and claim ownership of the content. Buyers can often customize the products and sell them as their own.

  • Master Resell Rights (MRR): MRR products grant buyers the right to resell the product to others, while also allowing the subsequent buyers to resell it as well. However, MRR products typically do not permit modifications to the content or claim of ownership.

  • Resell Rights (RR): Similar to MRR, resell rights allow buyers to resell the product, but without the right to grant resell rights to others. The product cannot be modified, and the ownership remains with the original creator.

  • Personal Use Rights: Products with personal use rights are intended for personal consumption only. They cannot be resold or given away to others. Buyers are granted access to use the product for their own purposes, but not for commercial distribution.

  • Royalty-Free: This term is commonly used for digital media assets, such as images, music, or videos. Royalty-free products can be purchased for a one-time fee, and buyers can use them in various projects without the need for additional payments or royalties.

  • Licensing Agreements: Some digital products may come with specific licensing agreements that outline the permitted usage, redistribution, modification, and other terms and conditions. These agreements vary based on the product and the creator's preferences.

It's important to carefully review the terms and rights associated with each type of product before buying or selling to ensure compliance with the licensing terms and avoid any copyright infringement.

Why is affiliate marketing and digital marketing a great income source?

The average annual salary of an Affiliate Marketer is $177K a year* (not guaranteed, you only get out what you put in!) -

The reason why it is so popular and a good way to earn an income is that you need:

  • No experience and a few basic skills are required.

  • You can work anytime and anywhere around your other commitments.

  • All you need is a laptop/computer, smartphone & WI-FI

  • Setup costs are low to start compared to other business modules. (Can even be free - although I recommend a course... but we will get to that soon.

  • And the best this is it is low risk.

If you would like to take a more in-depth look at my 89 page Canva e-book with lots of great info, tips, tricks and ideas.

Here is a free no obligation download.

Predict the future by creating it

You didn’t come this far to stop.

Want to learn more?

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My mission is to empower individuals with the knowledge and skills needed to excel in the dynamic field of digital marketing.

These product are designed to serve as a comprehensive summary, offering valuable insights, strategies, and practical techniques, taught by people that have been successful in this space, to enhance your digital marketing skills.

However, it is crucial to note that purchasing these product does not guarantee success. Your success is contingent on your unwavering dedication, persistent effort, and commitment to applying the principles learned in your business endeavors. While mentors like myself are here to provide the tools and knowledge, ultimately it is your determination and diligence that will determine your level of achievement in the digital marketing arena.

Due to the nature of these product, there will be no refunds, returns, or exchanges for other products

“Life begins at the end of your comfort zone.”

- Neale Donald Walsch.

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