What good is having focus if you don’t take any action? Conversely, if you take action without a focus, how will you know you are doing the right things? As you can probably surmise, focus and action go hand in hand.

The concepts reinforce each other. Suppose you decide that you need to increase sales, or whatever your goal happens to be. You plan out the steps and use that to set your focus. Then, when you execute the plan by taking action, you will learn that your focus was correct. Or, you will learn that it didn’t work out for some reason and that you need to consider alternate plans.

The last sentence of the previous paragraph is important. Not everything you plan will work out and you need to keep that in mind. If you find something isn’t working out, and you don’t believe it is going to get any better, don’t hesitate to find something else. Otherwise, the focus-action loop will get stale, and you will get frustrated. This is a negative reinforcement that will only serve to help you fail.

Failure is part of the process. Your actions should be iterative along with measures of what is happening. It can’t hurt to have alternative plans defined at the beginning of the cycle if that is possible. If not, just determine those alternatives when they make sense.

When you continue in this manner, you will find your focus is more intense. This is because you believe the actions you take will lead you to the desired results and you’ll shift your focus if it doesn’t.

If you need to extend this entire concept to a team, make sure they understand that the possibility of failure exists. This will help you guide them to different paths. Of course, if a few of the team members are not doing their part, this is another path you will need to deal with. These members may not be clear on the benefits of the plan. When that happens, they will lose focus, and they won’t be able to take action. Or, the actions they do take will not coincide with what the team is trying to deliver.

When you approach your goals in this way, you will likely excel at your job or business. You’ll have a renewed sense of purpose, and you will bring the business to new heights.

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